Our Purpose:
“Making a Positive Impact on Peoples Lives”

Our Mission:
“Building a Better Bathware Industry” is the mission which we have chosen to undertake at American Bath Group. It’s a culture we are building and are dedicated to achieving. Not just for us, but for the industry which we love. We have always looked to move forward and push the limits in ourselves, and believe that we can always learn more and there is always a better way. We are committed to finding that better way.

We do this through Building a Better Product. Building a Better Relationship. Building a Better Experience.

Asking ourselves, “Is this Building a Better Bathware Industry?”, is what we aspire to have as the central thought to our actions.

This is our mission as a leading manufacturer of bathware. Protecting, Growing, and Building a Better Bathware Industry.